ARE ECOMMERCE COUNTDOWN TIMERS LEGAL DRIVER

ARE ECOMMERCE COUNTDOWN TIMERS LEGAL DRIVER

The ability to deliver an item fast, combined with a delivery countdown timer, is an effective driver for sales. When shopping for a product on Amazon, you must have seen the tag, buy in the next X hours to receive it by day Y. They add a countdown ticker timer on the delivery cut-off time, which on the hind sight makes their products and sales pitches more persuasive. One site that goes big on this technique includes China’s Aliexpress, an Alibaba affiliate, especially on Single’s Day.Īmazon has a beautiful execution of the strategy as well despite their approach being a bit different. Use ticker timers where clients are considering a purchase: This is an obvious place to use them, as they have proved successful in home pages and product pages on eCommerce sites. The inherent risk herein is that clients will call out blatant lies, you may risk alienating them, and they may never return to your site. Hence, you may be tempted to use fake deadlines to push sales. If you want a simple yes-no answer to your question, ticking countdown timers on eCommerce sites can deliver great results, albeit with the following points to keep in mind:Ĭlients appreciate honesty: Countdown timers create a sense of urgency that works well. An interesting fact is that FOMO still runs the place even when the shoppers know that the retailer deliberately creates scarcity. Scarcity, they argue, entices customers to “Buy Now” as they anticipate regretting later about missing the deal (Fear of Missing Out). University of Nebraska published a research article, which suggested that retailers have an advantage when it comes to compelling shoppers to making an instant decision to buy by creating scarcity. Ticking timers give customers a sense of urgency, which subsequently drives up sales and conversions. This, for most potential customers, kicks in the instinct of fear of missing the deal. From a psychological perspective, customers tend to automatically lean towards the “action route” (purchasing, subscribing, or reserving a service) when their purchasing decisions are based on urgency. Ticking timers are legitimately one of the most effective ways to set customers into action. Think of it like a price lock for a flight such that, you can travel at half the price only if you book by the end of the week. Customers get convinced by nothing more than seeing that time is actually running out. There is no more compelling reason to make your visitors buy NOW than when the time is ticking on the price.

Are ecommerce countdown timers legal